Digital media influence / Andy Ruddock

Público ISBD Título : Digital media influence : a cultivation approach Tipo de documento: texto impreso Autores: Andy Ruddock Editorial: London : Sage Publications Fecha de publicación: 2020 Número de páginas: 139 p. ISBN/ISSN/DL: 978-1-5264-9922-6 Idioma : Inglés Temas: COMUNICACION MEDIOS DE COMUNICACION MEDIOS DIGITALES Clasificación: 302.234 Resumen: Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues. Nota de contenido: Cultivation Analysis and the World of George Gerbner -- School Shootings: The Mean World Syndrome -- Stories of White Male Power? Understanding Trumpism --'Mainstreaming': How Media Normalise Islamophobia -- Casting and Fate: It's Different for Girls; Policing Women Onscreen -- Things Can Only Get Better: The Difficulties of Building a Cultural Environment Movement -- Conclusion: the Crisis in Media Education: A Cultivation Perspective. Enlace permanente a este registro: https://opac.um.edu.uy/index.php?lvl=notice_display&id=97356 Digital media influence : a cultivation approach [texto impreso] / Andy Ruddock . - London : Sage Publications, 2020 . - 139 p. ISBN : 978-1-5264-9922-6 Idioma : Inglés Temas: COMUNICACION MEDIOS DE COMUNICACION MEDIOS DIGITALES Clasificación: 302.234 Resumen: Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues. Nota de contenido: Cultivation Analysis and the World of George Gerbner -- School Shootings: The Mean World Syndrome -- Stories of White Male Power? Understanding Trumpism --'Mainstreaming': How Media Normalise Islamophobia -- Casting and Fate: It's Different for Girls; Policing Women Onscreen -- Things Can Only Get Better: The Difficulties of Building a Cultural Environment Movement -- Conclusion: the Crisis in Media Education: A Cultivation Perspective. Enlace permanente a este registro: https://opac.um.edu.uy/index.php?lvl=notice_display&id=97356

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Exploring media research / Andy Ruddock

Público ISBD Título : Exploring media research : theories, practice, and purpose Tipo de documento: texto impreso Autores: Andy Ruddock Editorial: London : Sage Publications Fecha de publicación: 2017 Número de páginas: 303 p. ISBN/ISSN/DL: 978-1-4739-0254-1 Idioma : Inglés Temas: ANALISIS DE LA COMUNICACION COMUNICACION MEDIOS DE COMUNICACION MEDIOS DE COMUNICACION DE MASAS MEDIOS DIGITALES PERIODISMO Clasificación: 302.23 Resumen: Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence, shows them how to tie their own interests to academic concepts and research issues, explains how to use this understanding to develop proper research questions, Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies. Nota de contenido: PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY -- Introduction: Communicating Media Research -- Making Media Matter -- Making Media Matter to You -- On Causation: How do media 'do' things? -- Practising Ethics in Media Research -- What is 'Generalisability' in Media Research? -- PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS -- Researching Media Reality -- Researching Media's Role in Social Life -- Researching the Synthesis of Media and Interpersonal Communication -- PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY -- Researching Media People: Journalism, Oral History and Archives -- Researching Media Markets: A Cultural Industries View on Pornography -- Researching Media Content: Games, Texts and Discourse -- Researching Media Events -- Big Data: How Can We Use It? -- Researching Media Policy -- Researching Audiences --Conclusion: Historicising Media Research - and the People who Do It. Enlace permanente a este registro: https://opac.um.edu.uy/index.php?lvl=notice_display&id=97365 Exploring media research : theories, practice, and purpose [texto impreso] / Andy Ruddock . - London : Sage Publications, 2017 . - 303 p. ISBN : 978-1-4739-0254-1 Idioma : Inglés Temas: ANALISIS DE LA COMUNICACION COMUNICACION MEDIOS DE COMUNICACION MEDIOS DE COMUNICACION DE MASAS MEDIOS DIGITALES PERIODISMO Clasificación: 302.23 Resumen: Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence, shows them how to tie their own interests to academic concepts and research issues, explains how to use this understanding to develop proper research questions, Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies. Nota de contenido: PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY -- Introduction: Communicating Media Research -- Making Media Matter -- Making Media Matter to You -- On Causation: How do media 'do' things? -- Practising Ethics in Media Research -- What is 'Generalisability' in Media Research? -- PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS -- Researching Media Reality -- Researching Media's Role in Social Life -- Researching the Synthesis of Media and Interpersonal Communication -- PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY -- Researching Media People: Journalism, Oral History and Archives -- Researching Media Markets: A Cultural Industries View on Pornography -- Researching Media Content: Games, Texts and Discourse -- Researching Media Events -- Big Data: How Can We Use It? -- Researching Media Policy -- Researching Audiences --Conclusion: Historicising Media Research - and the People who Do It. Enlace permanente a este registro: https://opac.um.edu.uy/index.php?lvl=notice_display&id=97365

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047025	302.23 RUDe	Libro	Colección	Biblioteca Central	Disponible

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