| Título : | Exploring media research : theories, practice, and purpose | | Tipo de documento: | texto impreso | | Autores: | Andy Ruddock | | Editorial: | London : Sage Publications | | Fecha de publicación: | 2017 | | Número de páginas: | 303 p. | | ISBN/ISSN/DL: | 978-1-4739-0254-1 | | Idioma : | Inglés | | Temas: | ANALISIS DE LA COMUNICACION
COMUNICACION
MEDIOS DE COMUNICACION
MEDIOS DE COMUNICACION DE MASAS
MEDIOS DIGITALES
PERIODISMO
| | Clasificación: | 302.23 | | Resumen: | Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence, shows them how to tie their own interests to academic concepts and research issues, explains how to use this understanding to develop proper research questions, Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies. | | Nota de contenido: | PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY -- Introduction: Communicating Media Research -- Making Media Matter -- Making Media Matter to You -- On Causation: How do media 'do' things? -- Practising Ethics in Media Research -- What is 'Generalisability' in Media Research? -- PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS -- Researching Media Reality -- Researching Media's Role in Social Life -- Researching the Synthesis of Media and Interpersonal Communication -- PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY -- Researching Media People: Journalism, Oral History and Archives -- Researching Media Markets: A Cultural Industries View on Pornography -- Researching Media Content: Games, Texts and Discourse -- Researching Media Events -- Big Data: How Can We Use It? -- Researching Media Policy -- Researching Audiences --Conclusion: Historicising Media Research - and the People who Do It. | | Enlace permanente a este registro: | https://opac.um.edu.uy/index.php?lvl=notice_display&id=97365 |
Exploring media research : theories, practice, and purpose [texto impreso] / Andy Ruddock . - London : Sage Publications, 2017 . - 303 p. ISBN : 978-1-4739-0254-1 Idioma : Inglés | Temas: | ANALISIS DE LA COMUNICACION
COMUNICACION
MEDIOS DE COMUNICACION
MEDIOS DE COMUNICACION DE MASAS
MEDIOS DIGITALES
PERIODISMO
| | Clasificación: | 302.23 | | Resumen: | Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence, shows them how to tie their own interests to academic concepts and research issues, explains how to use this understanding to develop proper research questions, Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies. | | Nota de contenido: | PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY -- Introduction: Communicating Media Research -- Making Media Matter -- Making Media Matter to You -- On Causation: How do media 'do' things? -- Practising Ethics in Media Research -- What is 'Generalisability' in Media Research? -- PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS -- Researching Media Reality -- Researching Media's Role in Social Life -- Researching the Synthesis of Media and Interpersonal Communication -- PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY -- Researching Media People: Journalism, Oral History and Archives -- Researching Media Markets: A Cultural Industries View on Pornography -- Researching Media Content: Games, Texts and Discourse -- Researching Media Events -- Big Data: How Can We Use It? -- Researching Media Policy -- Researching Audiences --Conclusion: Historicising Media Research - and the People who Do It. | | Enlace permanente a este registro: | https://opac.um.edu.uy/index.php?lvl=notice_display&id=97365 |
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Exploring media research