Corporate communication : a guide to theory & practice [texto impreso] /
Joep Cornelissen . - 6th. ed . -
London : Sage Publications, 2020 . - xxiv, 304 p. : il., tablas.
ISBN : 978-1-5264-9197-8
Idioma : Inglés
| Temas: | COMUNICACION
COMUNICACION ORGANIZACIONAL
CORPORACIONES TRANSNACIONALES
ESTRATEGIAS DE COMUNICACION
GUIA
MARKETING
MEDIOS DE COMUNICACION
REDES SOCIALES
|
| Clasificación: | 302.23 |
| Nota de contenido: | Part I: Introduction to Corporate Communication -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a changing media environment -- Part II: Conceptual Foundations -- Chapter 4: Stakeholder Management and Communication -- Chapter 5: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement --
Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations. |
| Enlace permanente a este registro: | https://opac.um.edu.uy/index.php?lvl=notice_display&id=98663 |
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